In today's job market and increasing labor shortage, successful hiring requires a bit of marketing. It starts by creating an eye catching, engaging, marketing piece (AKA Job Ad) to grab your target candidate's attention. Throughout your hiring process, your marketing hat must be on to focus on a positive candidate experience. Ensure you understand how to prevent a bad experience and steps you can take to make it a good experience. But what's your value proposition to entice a candidate to work for your culture? Benefits? Compensation? It's time to approach recruiting with a different lens in order to get the results you need.
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